Forty-one percent of Americans are unable to name the most influential
Christian leader in the United States while another eight percent think it
might be President Barack Obama.
Not surprisingly, evangelist Billy Graham garners the highest name
recognition among Christian leaders with four out of every 10 Americans —
some 19 percent — giving top recognition to the octogenarian, according to
a new Barna Group study released Monday.
³Billy Graham is the name mentioned most often in response to the unaided
survey question (a measure often described as ³top-of-mind´ awareness),´
the survey finds.
Pope Benedict XVI or ³the pope´ was the choice of only 9 percent of U.S.
adults, perhaps due to the fact that he resides in the Vatican and not the
United States.
³Researchers place a lot weight on top-of-mind awareness measures,´
explains Lynn Hanacek, Barna Group vice president of research and project
director. ³It is a type of unaided awareness measurement — meaning that
respondents answer on their own with no response options presented to
them.´
She says that greater importance is typically placed on such recognition
because it reflects the very first name that comes to mind — and typically
suggests that the person, brand or organization has made a lasting
impression.
One out of 20 people named Joel Osteen as the most significant Christian
leader, while only two percent each pointed to Charles Stanley or Joyce
Meyer.
Various pastors, ministry leaders, authors, politicians, and other public
figures, including Oprah Winfrey, George W. Bush, T.D. Jakes, James
Dobson, Franklin Graham and Maya Angelou each received one percent
recognition as the most influential Christian leader.
³Looking at the big picture, only a limited number of individuals come to
mind when Americans consider leadership of Christians on a national
scale,´ adds Hanacek, noting that the results may have been different
simply by asking respondents if they heard of a specific individual.
While Billy Graham has more than twice the top-of-mind awareness of any
other individual, his name was barely mentioned by the youngest
respondents in the nationwide survey of 1,007 adults, ages 18 and older,
Forty-one percent of Americans are unable to name the most influentialChristian leader in the United States while another eight percent think itmight be President Barack Obama.Not surprisingly, evangelist Billy Graham garners the highest namerecognition among Christian leaders with four out of every 10 Americans —some 19 percent — giving top recognition to the octogenarian, according toa new Barna Group study released Monday.³Billy Graham is the name mentioned most often in response to the unaidedsurvey question (a measure often described as ³top-of-mind´ awareness),´the survey finds.Pope Benedict XVI or ³the pope´ was the choice of only 9 percent of U.S.adults, perhaps due to the fact that he resides in the Vatican and not theUnited States.³Researchers place a lot weight on top-of-mind awareness measures,´explains Lynn Hanacek, Barna Group vice president of research and projectdirector. ³It is a type of unaided awareness measurement — meaning thatrespondents answer on their own with no response options presented tothem.´She says that greater importance is typically placed on such recognitionbecause it reflects the very first name that comes to mind — and typicallysuggests that the person, brand or organization has made a lastingimpression.One out of 20 people named Joel Osteen as the most significant Christianleader, while only two percent each pointed to Charles Stanley or JoyceMeyer.Various pastors, ministry leaders, authors, politicians, and other publicfigures, including Oprah Winfrey, George W. Bush, T.D. Jakes, JamesDobson, Franklin Graham and Maya Angelou each received one percentrecognition as the most influential Christian leader.³Looking at the big picture, only a limited number of individuals come tomind when Americans consider leadership of Christians on a nationalscale,´ adds Hanacek, noting that the results may have been differentsimply by asking respondents if they heard of a specific individual.While Billy Graham has more than twice the top-of-mind awareness of anyother individual, his name was barely mentioned by the youngestrespondents in the nationwide survey of 1,007 adults, ages 18 and older,according to the findings.
³In terms of national Christian leadership, there may well be a gap to be
filled. However, it is also likely that leadership may be perceived differently at this time in our society,´ the survey holds. ³If the role and relevance of
national faith leadership is waning, it suggests an opportunity for more local
and regional Christian leaders to emerge — whether in churches, ministries
or a variety of other capacities.´
Among other findings of the telephone survey conducted on Aug. 1-14:
• Evangelical Christians are more likely to name Billy Graham (35 percent),
Joyce Meyer (12 percent) and Franklin Graham (5 percent) as the most
influential Christian leader.
• No evangelicals consider Pope Benedict to hold this distinction.
• A majority of atheists and agnostics (65 percent) and non Christians (52
percent) are unable to think of anyone they would consider to be an
influential Christian leader.
• Protestants are more likely to name Billy Graham as the most significant
leader (31 percent) while Catholics are just as likely to name the pope (32
percent).
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